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Jazz Partners with Members of Pakistan Women’s Cricket Team to Champion Empowerment and Inclusion

by Brands Kahani 20 Nov 2024



In an effort to promote women's empowerment and encourage female athletes nationwide, Jazz, Pakistan's top digital provider, has teamed up with the tenacious players of the national women's cricket team, including skipper Fatima Sana, Sidra Amin, Nida Dar, Nashra Sandhu, and Gul Feroza. This innovative collaboration, which was demonstrated by the signing of a contract when the cricket players were visiting Jazz's headquarters in Islamabad, reinforces the business's longstanding dedication to diversity and inclusion.

Jazz will support a number of programs to promote women's cricket, develop up-and-coming talent, and improve community ties by encouraging young girls to participate in sports as part of the partnership. Among these efforts are training plans aimed at inspiring the upcoming generation of female athletes. The collaboration demonstrates Jazz's dedication to inclusivity and diversity.

Speaking at the event, Jazz Vice President of Marketing Ali Fahd stated, "At Jazz, we are dedicated to promoting good social change by cultivating an atmosphere where women's empowerment and gender equality are of utmost importance. Promoting diversity is the goal of our partnership with the Pakistan women's cricket team. We think that by supporting women's sports, we are encouraging young girls to follow their aspirations with courage and desire in addition to helping individual athletes.

"Seeing Jazz win women's cricket in Pakistan is really encouraging," said Fatima Sana, captain of the Pakistan women's team, who expressed gratitude for Jazz's support. Young females will be encouraged to follow their love of sports thanks to this collaboration. We are sure that women's cricket will flourish and draw in new players with Jazz's help.

Jazz is dedicated to advancing Pakistani women's sports. The company recently supported the expansion and visibility of women's sports by live-streaming the ICC Women's T20 World Cup 2024 on its video streaming platform, Tamasha. With more than 15 million monthly active users, Tamasha keeps expanding the reach of female athletes throughout Pakistan.



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