One of Pakistan's top commercial banks, Bank Alfalah, proudly announced the reopening of AlfaMall, the bank's top e-commerce website and the biggest official Buy Now, Pay Later (BNPL) marketplace in the nation. The fashion category now offers an exclusive BNPL option. The new AlfaMall website was unveiled with a celebration of fashion, financial freedom, and digital innovation at the historic Mohatta Palace, which also hosted an exclusive exhibit with well-known designers.

Senior management from Bank Alfalah sponsored the event, which was attended by Senator Rubina Khalid, the BISP Chairperson, Consul Generals from the United Arab Emirates, the United States, and the United Kingdom, CEOs from prominent corporations, and high-profile celebrities and influencers.

With AlfaMall's BNPL service, customers can shop easily and conveniently without having to pay in full up front and with no markups on installments. One of the most accessible BNPL sites in Pakistan, it allows consumers to shop using any bank's credit card and offers various payment plans of 3, 6, 9, or 12 months.



The much-anticipated 11:11 shopping festival, which offers customers from all over Pakistan a unique chance to purchase popular categories like electronics, mobile devices, household appliances, and motorcycles, is also a part of AlfaMall's relaunch. The goal of this national shopping fiesta is to make AlfaMall the best one-stop shop for high-end e-commerce experiences by offering exceptional discounts and savings.

A unique feature of the new AlfaMall is the Hunarmand category, dedicated to supporting and empowering local artisans. Through partnerships with skilled craftsmen and craftswomen, particularly women artisans, this initiative highlights the cultural heritage of Pakistan through products like Ralli quilts and intricate embroidery. Customers can purchase these handmade items, supporting sustainable fashion and economic growth for artisans.

In line with Pakistan’s rich cultural heritage, AlfaMall’s new Fashion category showcases renowned fashion designers such as Deepak Perwani, House of Amir Adnan, Muneeb Nawaz, Ali Javeri, and Hassan Sheheryar Yasin (HSY). These fashion outfits and jewellery can now be purchased on convenient BNPL instalment plans, on AlfaMall.

AlfaMall is propelling the expansion of Pakistan's digital economy, promoting economic empowerment, and laying the groundwork for a more equitable future by utilizing digital breakthroughs such as BNPL and increasing access to high-end brands and sustainably produced local handcraft.