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easypaisa Facilitates PKR 310 million in Donations, Amplifying Pakistan’s Commitment Towards Charity

by Brands Kahani 15 Nov 2024



As of September 30, 2024, easypaisa had processed an astounding 310 million donations through its platform, including a noteworthy PKR 91 million donation during the holy month of Ramadan, demonstrating its continued dedication to societal welfare. By contributing PKR 4.5 million, or PKR 1 for every PKR 20 donated by users via the app, easypaisa, which has a strong belief in the strength of group efforts, increased the impact of every donation made during Ramadan.

Reputable nonprofits including Shaukat Khanum, the Edhi Foundation, the Al Khidmat Foundation, the Maulana Tariq Jameel Foundation, and the Akhuwat Foundation received these gifts. The lives of those in need were positively impacted by the money.

With over 50 contribution partners featured on the platform, easypaisa's campaign increased donations by 75% year over year and processed over 268,000 transactions. Ramadan 2024 saw a 51% increase in transactions over Ramadan 2023 due to a 74% increase in unique users making donations via the app.

"The trust our consumers have in us is demonstrated by the fact that Pakistanis picked easypaisa to donate 310 million rupees this year," stated Farhan Hassan, Head of easypaisa Wallet Business. This unprecedented number not only demonstrates the generosity of our country but also the dependability and user-friendliness of our platform. We really appreciate our customers' and partners' steadfast support. We are still dedicated to using the power of technology and teamwork to improve society.

Furthermore, Hani Haider, TMB/easypaisa's Head of Growth & Analytics, said, "We are thrilled to witness such an amazing response from our users." The rise in donations is a testament to people's faith in our platform and their dedication to improving their local communities. To make sure that every donation is optimized and significantly helps those in need, we will keep improving our capabilities. According to our research, users have been encouraged to contribute more frequently by the clear and easy tracking of donations. We will keep honing these skills to make an even bigger difference.

Donation partners have commended easypaisa’s crucial role in digitizing donations, empowering millions of Pakistanis to donate with ease and convenience, while making a lasting impact in the lives of those who needed it most.



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